Press Kit

Everything you need
to cover WIFT.

WIFT launches April 2, 2026. Below you'll find our official boilerplate, key facts, approved messaging, and press contacts. We're available for interviews and demos — reach out directly.

Official Boilerplate

About WIFT

WIFT is a production-ready venue capacity tool built for the meetings and events industry, launching April 2, 2026. Founded by J.R. Spiess (CEO), Kris McNeil (COO), and Seun Sanusi (CTO), WIFT solves one of the most persistent and costly problems in event planning: the gap between a venue's quoted room capacity and the actual usable capacity once production elements — screens, audio, stage, lighting, camera positions, and code-compliant aisles — are accounted for.

Available on web and mobile, WIFT gives event planners, sourcing managers, and corporate meeting teams a production-ready capacity calculation in under 30 seconds, along with shareable fit-check diagrams and AV requirement summaries. By catching room incompatibility at the beginning of the event lifecycle — during sourcing, before any contract is signed — WIFT prevents the cascade of costly rework that follows a mis-sourced space: AV redesigns, venue diagram redos, registration repricing, speaker reshuffling, and on-site equipment changes that together can exceed $9,000 per event.

WIFT is built on 20+ years of real event production experience. Patent pending. Headquartered in Woodbury, MN.

Key Facts

At a glance.

Founded
2025 — Woodbury, MN
Launch Date
April 2, 2026
Platform
Web (desktop) + Mobile (iOS & Android)
Category
Event Technology / Venue Sourcing Intelligence
Core Problem
Venue-quoted capacity vs. production-ready capacity — the gap that causes downstream rework
Core Solution
30-second production-ready capacity calculation + shareable fit-check diagram
Target Users
Meeting planners, sourcing managers, corporate event teams, AV & production teams
Legal
Patent Pending — WIFT, Inc.
Founders
J.R. Spiess (CEO), Kris McNeil (COO), Seun Sanusi (CTO)
Website
www.wift.ai
Key Statistics

The data behind the story.

$9K+
Average preventable cost exposure from a single mis-sourced hotel meeting room
30–50%
Typical reduction in usable capacity once production elements are factored into a hotel quote
38K+
LinkedIn impressions on a single organic post about the capacity problem — before launch
Approved Messaging

Language we stand behind.

One-Liner
"WIFT gives event planners the production-ready capacity number that venues don't."
Problem Statement
Hotels quote seating-only capacity — chairs as tight as legally possible, with nothing else in the room. But every real meeting needs screens, audio, a stage, lighting, camera positions, and compliant aisles. The gap between those two numbers — often 30–50% of seated capacity — is where event budgets get destroyed and planners lose trust.
Solution Statement
WIFT calculates production-ready capacity in under 30 seconds, accounting for every element a meeting actually requires. Planners get both numbers — seating-only and production-ready — before any contract is signed. No more surprises. No more rework. No more cascade.
The Two Numbers Framework
Seating-Only Capacity: Chairs as tight as you can legally place them. Wall to wall. Nothing else.

Production-Ready Capacity: Seating plus screens, audio, lighting, stage, FOH position, camera spots, backstage, and code-compliant aisles.

Every venue should publish both. WIFT calculates the second when they don't.
Cost Cascade Narrative
Venue sourcing is step two of the event lifecycle — right after getting budget approval. When it goes wrong, the cost cascade hits every step that follows: AV redesign, new equipment quotes, diagram redos, marketing material updates, registration repricing, speaker reshuffling, and on-site overtime. A single mis-sourced room can generate $9,000+ in preventable costs. WIFT catches the problem at step two, before the cascade begins.
Press Contact

Reach out directly.

We're available for interviews, product demos, and background conversations. Reach out to either founder directly — no PR middleman.

J.R. Spiess
CEO & Co-Founder — Strategy, vision, event production expertise
908-420-8807
Available for: Media interviews, product demos, industry commentary on venue sourcing and capacity standards
Kris McNeil
COO & Co-Founder — Product, operations, event technology
571-721-8236
Available for: Product walkthroughs, technical briefings, event tech commentary
WIFT, LLC
1063 Weir Dr, Suite 200
Woodbury, MN 55125
www.wift.ai